Media Tours Deliver Your Message with Impact

A media tour is a series of back-to-back interviews conducted with media outlets to share your message. These can be live or pre-recorded and are typically aimed at amplifying awareness for a specific campaign, product, or cause.

• Satellite Media Tour: Broadcasts to multiple TV and radio stations from one location.

• Radio Media Tour: Connects you with radio stations across the country.

• Ground Media Tour: On-the-ground, in-person interviews tailored to local media in a specific market.

A satellite media tour is a powerful tool for delivering your message directly to multiple TV and radio stations from a single location - either from a professional studio, on location or virtually. This streamlined approach allows you to conduct live or pre-recorded interviews with various news outlets, maximizing exposure in a short period.

During a satellite media tour, your spokesperson—whether a company representative, third-party expert, or celebrity—sits down for a series of interviews that are broadcast across the country. The setup enables real-time or near-real-time distribution of your message, ensuring it reaches audiences nationwide efficiently.

• Perfect for stories that benefit from a strong visual component, such as product demonstrations, medical breakthroughs, or public service news.

• Conduct multiple interviews in a single day without the need for extensive travel.

• Tap into both national and regional TV and radio markets, tailoring the message for the widest audience. 

A Satellite Media Tour is ideal to create buzz and establish a strong media presence for your message quickly, an SMT delivers.

A Radio Media Tour  is a strategic series of live or pre-recorded interviews conducted with radio stations across the country. It’s an efficient way to share your message with a wide audience, leveraging the power of radio to reach a wide audience.

In an RMT, your spokesperson conducts interviews with multiple radio stations within a single day. This format allows you to reach diverse audiences across America efficiently.

• SMT: Visual storytelling allowing for a visual “mention” of the product for viewing audience with a possibility of also being placed on the television stations’ websites

• RMT: Audio-focused, longer interview time for messaging, ideal for reaching radio audiences.

We start by understanding your goals, message, and target audience. Then we recommend the format that will deliver the best results—whether that’s a highly visual SMT or a conversation-driven RMT.

Our tours stand out because of our strategic approach, experienced team, and commitment to results. We craft every segment to be relevant and engaging, ensuring stations and audiences stay tuned in.

We provide comprehensive reporting, including airings, audience reach, clips, and airchecks.

Absolutely. Ground Media Tours are designed to make your message resonate with specific local markets, ensuring your story that is meaningful to a particular community/market reaches that audience.

We’re not meaning to be vague, but it really depends. Costs vary depending on the type of tour, the number of markets, and the production needs. The good news? We work with you to create a budget that aligns with your goals and delivers maximum value.

We manage every aspect of production, from sourcing top-tier crews to creating polished b-roll and soundbites. If you have your own assets, we’ll seamlessly integrate them to fit the campaign.

Our typical lead time for an SMT is 5-6 weeks and 3-4 weeks for an RMT, but we’re nimble enough to meet tight deadlines without compromising quality.

We specialize in mission-driven campaigns for nonprofits, healthcare, consumer brands, and more. If your story needs to be heard, we’ll make it happen.

The media tour process is designed to ensure your message is delivered effectively and reaches the right audience. Here’s how it works, step by step:

1. Initial Consultation & Strategy Development: Meet with our team to discuss your goals, target audience, and key messages. We’ll determine the best type of media tour (Satellite, Radio, or Ground) and craft a tailored strategy.

2. Message Crafting & Spokesperson Preparation: Collaborate to refine your message and identify the ideal spokesperson. We’ll provide media training and coaching to ensure they’re camera-ready and confident.

3. Segment Development: Develop an engaging segment outline, including potential questions, talking points, and any visual elements like product demos or B-roll footage.

4. Station Targeting & Pitching: Our team identifies the best stations and markets for your message. We leverage our extensive media relationships to pitch the segment and secure bookings.

5. Scheduling & Logistics Coordination: We handle all the logistics, from coordinating interview schedules to setting up studio or location details. Everything is planned to ensure a seamless experience on the day of the tour.

6. Live or Pre-recorded Interviews: On the day of the tour, your spokesperson participates in back-to-back interviews with various stations, either live or pre-recorded, depending on the strategy.

7. Tracking & Reporting: After the tour, we provide a detailed report, including airings, audience reach, and performance metrics. This helps you measure the campaign’s success and ROI.

8. Follow-up & Optimization: We follow up with stations to maximize coverage and provide insights on what worked well and where adjustments can enhance future tours.