This is the core public service message behind the new PSA campaign from the Kevin Love Fund (“KLF”), in collaboration with the Entertainment Industry Foundation and Sony Pictures Animation.

The PSA integrates KLF’s new mental health-focused, free, emotional resilience curriculum “GOAT: Beyond the Game.” Designed to help students build confidence and resilience, develop a growth mindset, and navigate emotions, the program brings the film’s core themes into the classroom through student activities.

Developed by the Kevin Love Fund’s education team, the curriculum features creative and reflective writing, illustrating storyboard panels, drawing, and music-based activities that celebrate students’ unique identities. Together, these lessons equip young people with valuable tools they can use to navigate the ups and downs of growing up and reinforce a simple idea: emotional wellness education belongs in every classroom, and everyone has the power to change the game.

This new PSA campaign serves as a reminder that no matter who you are, life can be overwhelming, but it is important to remember that you are not alone and that there are resources available to help. Please help us get the message out by posting these digital OOH assets.

The Kevin Love Fund is a fund of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization.

For more information, please visit KevinLoveFund.org.

Entertainment Industry Foundation is a  U.S Registered 501(c)(3) organization and meets all 20 BBB Charity Standards.