For more than 220 years, Graham has been helping children, families, and communities overcome challenges and create brighter futures. Today, we are proud to launch a new public service announcement (PSA) campaign that introduces our "Helpful Help™" movement and invites New Yorkers to join us in making a meaningful difference in the lives of their neighbors.

Our new OOH PSAs highlight a simple but powerful truth: everyone needs help sometimes—but the most effective support is help that is responsive, collaborative, and rooted in the unique strengths and goals of each individual or family. At Graham, we call this Helpful Help™.

Since our founding in 1806, Graham has evolved alongside the communities we support, developing innovative initiatives that address the challenges caused by poverty, inequality, and limited access to opportunity.

The PSAs direct viewers to HelpfulHelp.org, where they can learn more about Graham's mission and discover ways to get involved.

By posting these digital and static OOH assets you will help connect more individuals with opportunities to support children and families in the New York City area and contribute to healthier, more joyful, and more successful communities.