FARE (Food Allergy Research & Education) is proud to announce the release of its new digital out-of-home (public service announcement (PSA) campaign, Empower Yourself, Empower Each Other, which encourages the more than 33 million people in the U.S., including 5.6 million children, living with food allergy to learn more about advancements in the treatment of food allergy and speak with their allergist about the many ways to manage the disease.

When your immune system sees certain foods as a threat, and even trace amounts of certain foods can trigger an allergic reaction, every bite matters. The good news is that there have been advancements in the treatment of food allergy. EMPOWER is working to use one voice to create better awareness of these advancements, making it easier to show up for ourselves and for our communities.

FARE is the leading 501(c)(3) charity that supports those impacted by food allergy through advocacy, research, and education.

This PSA campaign serves as a reminder that when we empower ourselves, we empower each other.  And by posting these digital and static OOH PSA assets widely and often, you help raise life-saving awareness.