TV News and B-roll Receptivity... A Little Insight

You can view a “boom in the room segment” on broll here: While there will always be stations whose policy is to “never use outside produced content” - even those stations tend to pull in and use a package if the story is:

  • newsworthy
  • relevant to their viewers
  • entertaining

Having said that, we try to approach every project by evaluating similar type packages history.  We look at:

  • news value
  • visuals
  • spokesperson relevance