In The Box

The weekly “In The Box” newsletter was created as a service to our clients. We found there were often questions about what sort of content is airing on national news and talk shows. Setting up a campaign for success depends on setting the right expectations for media coverage. Approaching the right show, producer or outlet with the right kind of segment or content for their program is critical. ITB to the rescue! We provide a quick look at stories and segments being covered on national news and talk, along with a head’s up on significant or milestone dates and events that might dovetail with your own news or events, and bonus: we provide a ranking of current sites and blogs you’ll want to have bookmarked.

Stay on top of your game — sign up here to receive occasional emails from Boom. Scroll down to read this week's ITB. Our short updates share insights allowing you to do your job better, or as we like to say: be the hero.

Boom's "In The Box" Update: October 1, 2018

OCTOBER 1, 2018

As the season's change and our lives evolve, so do our styles and budgets. On the first Monday in October, National Consignment Day offers a way to elevate both. The new holiday celebrates consignment as a smart, sustainable way to shop, earn money and extend the life-cycle of your items.

Check your overstuffed closet and what will you find? Designer clothes, last year's jeans and maybe never-worn items with price tags. All an opportunity to put cash in your pocket. Or, maybe your wardrobe is a little thin -- you can update it by shopping consignment and getting new and gently used name-brand items for a fraction of the retail price.

Another bonus: nothing ends up in a landfill! Exchanging someone else's fashion for your own keeps the cycle of good taste going.


  • Breast Cancer Awareness Month 
  • Adopt a Dog Month
  • National Domestic Violence Awareness Month 


  • National Family Literacy Month
  • NoSHAVEmber 
  • Sweet Potato Awarness Month

Columbus Day    

  • Monday, October 8th 


  • Wednesday, October 31st

Daylight Savings Ends

  • Sunday, November 4th  


  • October 25th-November 21st 
  • #October1st  
  • #NobelPrize 
  • FBI begins Kavanaugh investigation amid new questions over drinking habits
  • Canada agrees to sign trade deal between US and Mexico, preserving NAFTA
  • More than 800 killed in Indonesian earthquake and tsunami   



  • Eric McCormack, Debra Messing, Claire Foy, Ted Danson
  • TV personalities Drew and Jonathan Scott 
  • Al Roker talks about "Waitress"  
  • Rita Wilson performs  


  • Today Food with Tiffani Thiessen
  • Today Food with Joy Bauer 
  • Today Food with Lester Holt



  • Nick Offerman, Megan Mullally, Kathryn Hahn, Molly Shannon, Anthony Ramos, Bradley Cooper, Sam Elliot, Helen Hunt  
  • TV Hosts Ben and Erin Napier
  • "Dancing With the Stars" eliminated couple 
  • Charlie Puth performs 
  • Performance by Anita Cochran   


  • Deals and Steals with Tory Johnson   



  • Dailty news, developing stories and interviews with newsmakers 
This section provides a look at what gets booked on daytime talk shows that is outside of entertainment-related features and highlights only those segments that are not celebrity and/or entertainment driven.


Kathie Lee and Hoda

  • Today Food with Tiffani Thiessen 
  • Today Food with Joy Bauer    

Rachael Ray  

  • Bacon wrapped chicken fingers
  • Chicken and vegetable ragout
  • Spaghetti squash with pesto
  • Buffalo chicken tacos 
  • Beer-cheese soup 

The Doctors   

  • Dangerous cheese
  • Simple swap for salads to cut sugar
  • Pasta and weight loss

The Dr Oz Show   

  • Five things to know before buying fish

Megyn Kelly Today   

  • Joy Bauer's simple food remedies


Kathie Lee and Hoda

  • Rescue dogs 
  • Ambush Makeovers

Rachael Ray  

  • Hilarious products 
  • Lucky winner gets a trip to Italy
  • Expert organizational advice
  • Mom gets a makeover

The Doctors   

  • Cash for body waste
  • Eating only once a day
  • Devise delivers washboard abs
  • Confronting rudeness

The Dr. Oz Show   

  • Vaping epidemic in schools around the country
  • At-home DNA tests wreak havoc with families
  • How to reduce one's risk of cancer

Megyn Kelly Today  

  • Going flat
  • Human trafficking survivor
  • Fortune's Most Powerful Women Summit

The Wendy Williams Show   

  • Hot Topics
  • Ask Wendy
  • Season's must-haves
  • Trendy at Wendy
  • Sneak peek at must-see movies 

The Real   

  • Beauty products containing CBD
  • A Hotline Bling caller from New York
  • Highly discounted fashionista finds

Face the Truth   

  • Cheating husband 
  • Former drug addict trying to get life back
  • Husband's handyman projects 

The View   

  • Hot items at affordable prices


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