In The Box

The weekly “In The Box” newsletter was created as a service to our clients. We found there were often questions about what sort of content is airing on national news and talk shows. Setting up a campaign for success depends on setting the right expectations for media coverage. Approaching the right show, producer or outlet with the right kind of segment or content for their program is critical. ITB to the rescue! We provide a quick look at stories and segments being covered on national news and talk, along with a head’s up on significant or milestone dates and events that might dovetail with your own news or events, and bonus: we provide a ranking of current sites and blogs you’ll want to have bookmarked.

Stay on top of your game — sign up here to receive occasional emails from Boom. Scroll down to read this week's ITB. Our short updates share insights allowing you to do your job better, or as we like to say: be the hero.

Boom's "In The Box" Update: November 5, 2018

NOVEMBER 5, 2018

National Love Your Red Hair Day is celebrated annually on November 5. This is a day to celebrate the beauty of those gorgeous red tresses.

Red hair has truly had its share of myths associated with it. One of the most common is that red hair, while common to Ireland, is not native to Ireland. We can generally assure that if you’ve seen an Irish redhead, she’s got some Norwegian blood in her. Red hair, you see, was brought to Ireland by the Vikings.

Love Your Red Hair day encourages you to remember the myths and histories of redheads, but also to revel in the strength and beauty that is often associated with it. Remember, when the world is at your feet, you’re a blonde, when it’s carrying you on a palanquin, you’re obviously a redhead.


  • National Family Literacy Month 
  • NoSHAVEember
  • Sweet Potato Awareness Month 


  • Aids Awareness Month
  • National Pear Monnth 
  • Safe Toys and Gifts Month

Election Day     

  • Tuesday, November 4th 

Veterans Day Observed   

  • Monday, November 12th


  • Thursday, November 22nd  


  • October 25th-November 21st 
  • #NationalDonutDay  
  • Election Eve
  • Marseille  
  • Midterm countdown continues as parties make last arguments ahead of election
  • Georgia GOP governor's candidate accuses Democratic party of election hacking
  • New U.S. sanctions against Iran go into effect    



  • Kenan Thompson, Jude Law, Joanna Gaines, Eddie Redmayne, Mark Wahlberg
  • Authors John Mackey and Alona Pulde 
  • Big Bird and Abby Cadabby
  • Tennis player Sam Barry


  • Today Wellness
  • Jill's Steals and Deals
  • Give It Away
  • Rossen Reports 
  • Today Food with Chad Samo



  • Claire Foy, Teresa Giudice, John C. Reilly  
  • "Dancing With the Stars" eliminated couple 
  • Performance by Marshmello and Dan Smith    
  • Wu-Tang Clan performs 


  • Oprah's Favorite Things with Tory Johnson   
  • Deals and Steals



  • Mira Sorvino, Emma Stone, Rachel Weisz
  • Author Liane Moriarty
  • Author Rebecca Traister
This section provides a look at what gets booked on daytime talk shows that is outside of entertainment-related features and highlights only those segments that are not celebrity and/or entertainment driven.


Kathie Lee and Hoda

  • Today Food with chef Gesine Bullock-Prado 

Rachael Ray  

  • One-pot cauliflower macaroni and cheese
  • French onion mashed potatoes
  • Easy, make-ahead chocolate pecan pie
  • Pork roast for a crowd

The Doctors   

  • Healthy versions of calorie adders
  • Fish oil
  • Veggie pizza crusts
  • Foods to boost brain performance

The Dr Oz Show   

  • Low-calorie ice cream
  • Big bacon cover-up
  • Hot and spicy meals
  • What to eat to get a six-pack

The Wendy Williams Show   

  • Chef Gesine Bullock-Prado shares recipes


Kathie Lee and Hoda

  • Today's Buzz
  • Give It Away
  • Fall wines
  • Who Knew
  • Ambush Makeovers

Rachael Ray  

  • How to keep kids' rooms organized
  • Hot shoes
  • Veterans Day Celebration

The Doctors   

  • Controversial college-scholarship program
  • Reducing anxiety in children
  • Thunderstorm dangers
  • The key to men's happiness
  • Improved energy and health
  • Three things to do with soap

The Dr. Oz Show   

  • True Crime Tuesday - Drew Peterson
  • The Ultimate Keto eating plan
  • Funeral home scam investigation
  • Connection between yoga pants and weight gain

The Wendy Williams Show   

  • Hot Topics
  • Inside scoop on latest Hollywood headlines
  • Season's hottest new shoe trends
  • Eye-popping science experiments

The Real   

  • How to avoid wasting money
  • Beauty products that have Matcha tea in them
  • Advice on how to avoid being scammed
  • Hosts respond to viewers' random questions
  • Contestant answers questions to win designer prizes

The View   

  • Hot Topics
  • Hot items at affordable prices


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