Why Radio Works

Screen Shot 2014-12-05 at 9.49.57 AM
Screen Shot 2014-12-05 at 9.49.57 AM

Are you using radio to get your message heard?  Why not?  Radio media tours or “RMTs,” give you the opportunity to spread your message to a broad audience, and can help if you are trying to reach a specific demographic or target only certain key markets.

Are you using radio to get your message heard?  Why not?  Radio media tours or “RMTs,” give you the opportunity to spread your message to a broad audience, and can help if you are trying to reach a specific demographic or target only certain key markets.

A radio media tour is also cost-efficient. Your RMT might include placements on 1 – 3 syndicated networks – which means that one interview airs on hundreds of stations across multiple markets – delivering an outstanding return on investment for a broadcast tactic.

RMTs also have a number of other advantages. Radio interviews are often 6-8 minutes long, where most TV interviews run for 3 minutes or less.  So - radio provides more time for your message to be worked into the interview and spokespeople tend to have more latitude with key talking points during the segment.

Radio interviews can also include listener call in – which can lead to more airtime and engages the audience in your message.  And, radio audiences also tend to be the more responsive with call to actions.

And, when searching for the perfect radio tour spokesperson, be sure to look for a personality that will resonate with the demographic you are targeting.   If you want the FM morning zoo-type shows be sure you have a music personality, sports star or celebrity that fits this 20-something demographic.

Once you’ve chosen an expert, celebrity, or company spokesperson you are ready to craft an interview that will be of interest to radio programs during morning drive across the country.  And always remember, Boom can help with all of these elements along the way.

Radio media tours are a strong, viable, cost-effective tactic to get your message out to a broad audience. Keep them in mind during your next planning session.