The ITB weekly update is a PR tool - our goal: to make your job a little easier. The ITB update provides an at-a-glance reference to the current news environment: stories and topics being covered on television, radio, and online - those "boxes" - each week.
NEWS COVERAGE HIGHLIGHTS
Developing News Stories: Week of August 30, 2010
- BP’s Internal Probe Allegedly Faults Its Own Engineers
- Coverage of the NYC Mosque Debate
- New Video Shows Emotional Trapped Chilean Miners
- Hurricane Earl Threatens North Caribbean
- ER Visits for Concussions Soar Among Kid Athletes
- Entertainment News: Emmys 2010 - Kyra Sedgwick, "Mad Men" and "Modern Family" Win Top Awards
Provided by Pew Research Center’s Project for Excellence in Journalism
- The top stories in the mainstream press were (in order) NY mosque controversy, events in Iraq, the economic crisi, Blagojevich’s tiral and the 2010 elections.
- The blogosphere focused on the NYC mosque controversy, Obama’s religion, Los Angeles’ teacher ratings, the Arpaio bias case and the 2010 elections.
Segments Scheduled for the Week of August 30, 2010
The Today Show
Entertainment:
- Sandra Bullock and Drew Barrymore to visit the set
- A recap of the Emmy Awards
- Debt-free colleges
- "Money 911"
- Real estate finance tips
- Back-to-school fashion
- Mix-and-match styles
- Chic fall looks
- Dealing with hearing loss
- Women’s health
- Preserving fruits and vegetables
- Macaroni-and-cheese recipes
- Chicken and ribs recipes
Entertainment:
- The latest person evicted from "Big Brother 12" scheduled to appear
- Usher scheduled to perform
- Emmy fashions
- Home improvement projects
- Child punishment
- A report on unclean gyms
- Ultra sports fan Tyler McGill
Entertainment:
- Meghan McCain and the "Dancing with the Stars" cast members to appear
- An Emmy wrap-up and fashion review
- Lady Antebellum perform in GMA’s Summer Concert series in New York’s Central Park
- Resume do’s and don’ts
- Senate minority leader Mitch McConnell (R-Ky.) on the midterm elections
- Grocery shopping mistakes to avoid
- Back-to-school lists
- Tips for Labor Day bargains
- A report on bed bugs
- Germs in gyms
- Tennis great Steffi Graf on the 2010 U.S. Open tournament
Week of August 30, 2010
60 Minutes - (on hiatus until September)
- Previously shown segments including Stealing America’s Secrets, The Bloom Box and Birdmen
Week of August 30, 2010
This section provides a look at what gets booked on daytime talk shows that is outside of the entertainment arena and highlights only those segments which are not celebrity and/or entertainment driven.
Ellen (on hiatus until September)
- Only repeats referenced for this week
- Only repeats referenced for this week
- Monday: "Wild and Wacky Talent Week" continues
- Tuesday: Kelly learns to make pottery
- Wednesday: Regis becomes a wine expert
- Thursday: The 2010 Mathcounts winner; Kelly learns how to change a tire
- Friday: Regis learns the ABCs of cyberspace; "Wild and Wacky Talent Week" concludes
- Only repeats referenced for this week
- Monday: An Emmy recap
- Tuesday: Labor Day barbecue recipes
- Wednesday: End-of-summer feasts; store credit cards
- Thursday: Coping with panic attacks
- Friday: Exercise gear; ambush makeovers
- Only repeats referenced for this week
- Only repeats referenced for this week
- Only repeats referenced for this week
- Only repeats referenced for this week
- Only repeats referenced for this week
