The ITB weekly update is a PR tool - our goal: to make your job a little easier. The ITB update provides an at-a-glance reference to the current news environment: stories and topics being covered on television, radio, and online - those "boxes" - each week.
NEWS COVERAGE HIGHLIGHTS
Developing News Stories: Week of January 30, 2011
- Coverage of the GOP Presidential Race
- Facebook May File for IPO This Week - Could Be Valued Up To $100 Billion
- Feds Set to Crack Down on Occupy DC Camping
- Top U.N. Nuclear Inspectors Make Unusual Visit to Iran
- Coverage Leading Up to Super Bowl XLVI
Provided by Pew Research Center’s Project for Excellence in Journalism
- The top stories in the mainstream press were (in order) the 2012 presidential campaign, the Italian cruise ship crash, the economy, online piracy legislation and the MLK Jr. holiday and remembrances.
- The top stories in the blogosphere were (in order) online piracy legislation, search engine optimization, the presidential campaign, The New York Times and fact-checking and Apple and digital textbooks.
Segments Scheduled for the Week of January 30, 2011
The Today Show
Entertainment:
- Jennifer Lopez scheduled to appear
- Adam Levine and the Gym Class Heroes perform
- Where to view the Super Bowl
- Reports from Indianapolis (the site of the Super Bowl)
- A preview of the Super Bowl half-time show
- Super Bowl commercials
- Valentine’s Day gifts
- Valentine’s day getaways
- Romantic meal ideas
- At-home health screenings
- Ways to boost heart health
- "Diet SOS"
- Italian cooking
Entertainment:
- Rachel McAdams, Nicole "Snooki" Polizzi and Jenni "J-Woww" Farley to appear
- A "Countdown to the Academy Awards" profiles of Melissa McCarthy and Jonah Hill
- SAG Awards hightlights
- NFL player Dwight Freeney’s favorite Super Bowl snacks
- Elton John on his Super Bowl commercial
- Chefs Emeril Lagasse and Mario Batali in a cook-off to benefit Food & Wine magazine’s "Chefs Make Change Campaign"
- Hot cold-weather looks
- Tips on creating multiple outfits using only six items of clothing
Entertainment/Sports:
- Channing Tatum, Maya Angelou, Lisa Kudrow, Ed Burns and Daniel Radcliffe visit the set
- An interview with New England Patriots coach Bill Belichick
- A preview of Super Bowl XLVI
- A preview of the Florida primary
- An investigation into campaign money
Week of January 30, 2011
This section provides a look at what gets booked on daytime talk shows that is outside of the entertainment arena and highlights only those segments which are not celebrity and/or entertainment driven.
Food/Nutrition
Monday
- Dr. Oz: Foods that can enhance memory
- The Chew: A cheese-themed show featuring tips for making mozzarella
- Dr. Oz: Food mistakes that dieters commonly make; advice on frozen foods, desserts, heart-healthy cooking oils and foods that can cut cancer risk
- The Revolution: Foods to lift your spirits during the cold months
- Martha Stewart: A low-calorie Mediterranean recipe
- Martha Stewart: "Souper" Bowl recipes including a chicken-and-dumpling soup, a Manhattan clam chowder and a Philly cheesesteak-inspired soup
- Rachael Ray: Nutrition in schools
- The Chew: Super Bowl recipes
- Dr. Oz: Mood-boosting foods
- Martha Stewart: Valentine’s Day cookies
- Rachael Ray: Super Bowl recipes
- The Chew: Breakfast recipes
- Dr. Oz: Recipes for drinks containing fewer than 200 calories
- Martha Stewart: Super Bowl snacks and appetizers
- Rachael Ray: The fifth annual Super Bowl Recipe Playoff
- Wendy Williams: Chef Kevin Roberts makes Super Bowl treats
Monday
- Today Show with Kathie Lee & Hoda: A 10,000 pound challenge
- Dr. Oz: Debunking health myths
- The Doctors: Dealing with ear-ringing, persistent pain and itching, bloodshot eyes and germs in public restrooms; the importance of honesty in a doctor-patient relationship
- The Revolution: Tips for protecting your knees while exercising
- Today Show with Kathie Lee & Hoda: How to minimize allergies and dust mites
- The Doctors: Advice on losing abdominal fat; the importance of dental flossing
- Dr. Oz: Heart disease among women
- The Revolution: Infertility issues
- Today Show with Kathie Lee & Hoda: Advice on how to change your worst habit
- Dr. Oz: Advice on diet, nutrition and exercise
- The View: The fight against heart disease in women is honored
- The Doctors: Stem-cell research
- Dr. Oz: Weight loss
- The Revolution: Heart disease
Monday
- Today Show with Kathie Lee & Hoda: Nail trends
- The Revolution: Finding the right sizes for clothing
- Rachael Ray: Award-season fashions
- Today Show with Katie Lee & Hoda: How to make comfy look sexy
- The Revolution: A winter fashion show
- The Nate Berkus Show: A guide to plus-size fashions
- Today Show with Kathie Lee & Hoda: Ambush makeovers
Tuesday
- Martha Stewart: Scratch-off Valentine’s Day crafts
- Rachael Ray: Storage tips
- The Nate Berkus Show: Flea-market strategies
- Martha Stewart: Do-it-yourself Valentine’s Day crafts; a terrarium how-to with gardening expert Tovah Martin
- The Nate Berkus Show: Sifting through curbside trash for dining-room furniture
- Today Show with Kathie Lee & Hoda: Floral arrangements
Monday
- Live! with Kelly: The winning couple of the show’s Hawaiian Dream Wedding Giveaway
- Anderson: Divorce and prenuptial agreements
- Anderson: The strain of the recession on marriages
- Rachael Ray: First Lady Michelle Obama discusses parenting strategies
- Anderson: Survivors of the Honduras plan crash in January 2012 reunite with their rescuers
- Wendy Williams: A Black History Month salute to women who contribute to their communities
Thursday
- The Doctor: Reports on health gizmos and gadgets that make weight-loss or cosmetic claims
- The Revolution: Financial advice
- Live! with Kelly: "Tech Guy" Leo Laporte reporting on the 2012 Consumer Electronics Show
Travel
Friday
Friday
- Today Show with Kathie Lee & Hoda: Last minute romantic getaways
