ONLINE

Simply put, video and audio content is in demand online. Beyond traditional broadcast media outlets, any time you generate content, it should be maximized online in a number of ways. Boom will counsel you from production through placement to make the most of your campaign, or ongoing visibility. We’ll focus on producing the appropriate content for the appropriate outlet and engaging the consumer through thoughtful, insightful, and entertaining content that fits your strategy.

We’ll distribute your content to video and podcast sites, bloggers, video search engines and citizen journalism sites. We not only distribute the appropriate content, but also we’ll be doing what we do best, pitching your content – talking up the video, article or podcast to key online journalists and bloggers.  We can even take it to another level with viral “one-click” campaigns.  And, the best part?  Boom will provide activity and results reports that tie online/digital outreach efforts to Website traffic.  Boom achieves this on your behalf by:

• Creating CONTENT. Whether as part of a traditional PR campaign or for ongoing media fulfillment, produce video or audio segments that are appropriate for online consumption:
  • Media Tours: During our satellite or radio media tours, we’ll produce a segment specifically for online distribution. Your segment can also be pitched to bloggers and online journalists, to give them an opportunity to conduct their own segment.  
  • News Packages: We’ll edit shorter segments, more promotional in style, for viral social sites, for your site, or for a multi-media news release, which should always be part of the PR plan.
  • Podcasts: We’ll produce vignettes (audio and/or video) or special segments for online syndication, your online newsletter, or regular podcasts and provide those in multiple formats for easy posting or uploading.
• Generating online CONVERSATION
  • We’ll distribute video, article, or podcast to sites that utilize video and audio, to bloggers, to video search engines, and citizen journalism sites.
  • We’ll talk up and pitch our content in online communities, discussion forums, blogs and traditional online media outlets.
  • We’ll build buzz about your video in top bookmarking sites, and, finally, we’ll engage an often-overlooked network: your stakeholders, friends, and colleagues to popularize your video through simple viral “one-click” campaigns.

Following the campaign, you’ll receive a comprehensive report that highlights successes, including:

• Number and types of sites your content was distributed
• Number of content views
• Graphics depicting timeline of content and conversation activities
• Highlights of content placements and conversations.

 To get an idea of what we offer, email us your story, segment idea, or topic and we’ll do a complimentary brainstorm.  Contact us at 303-904-2100 or brainstorm@boombroadcast.com.