Satellite Media Tours (SMT)*: When you have an expert or celebrity spokesperson that ties to your campaign and a topic or message that requires a more in-depth discussion - an SMT may be the right tactic. You’ll usually want to allow anywhere from 2-5 hours for your SMT, typically starting during the early morning daypart. We’ll prepare the materials, book the tour, coordinate the studio, crew, catering and makeup. The SMT is typically most effective when targeting all markets – but, this tactic can be customized to target markets and, if a priority, we will integrate Internet and bloggers to the rundown as is appropriate. We also take care of the back-end: social media video segment (optional), tracking, follow-up and reporting.
*Boom SMTs include all the services we know are essential to an overall successful tour - down to the details such as catering, make-up and the dubs that go out for generic requests and broll. This approach gives you a firm and realistic budget to work with. We can customize the budget should we not need a particular element.
Radio Media Tours (RMT): Extend the reach of any campaign by tapping your expert or celebrity spokesperson for an RMT. Radio offers even more latitude than television for a complex or local topic. Radio is one of the most cost-efficient tactics in terms of reach, network penetration or targeting audiences.
Broadcast Media Tours (SMT-RMT): This combined tactic allows us to maximize time and reach during one day on your behalf. We’ll plan to produce a standard SMT, but will fill in any open segments with radio interviews, in order to maximize every minute that we have access to your expert spokesperson. To extend the reach, you’ll have the option of us including Internet or blogger segments during the tour as well. Like your RMT, we can also deliver a digital audio segment for your website, or for social media outreach.
Online Outreach: For every media tour Boom conducts, outreach can be maximized by pitching online journalists and bloggers to participate in the tour, live. A video and/or audio segment can also be produced for popularization online. Once produced, we’ll ensure that the content is available and uploaded to your site and on-key social media outlets. And, if the campaign calls for a broader effort, we’ll engage our online content and conversation service – to take your story beyond traditional online outlets and maximize your visibility.
In-Market Tours (IMT): When you have an expert, celebrity or fascinating spokesperson and you want to compliment your electronic tours, or capitalize on the appeal of an in-studio guest or appearance or desk-side. Our in-market tours can encompass all media (print, radio, tv), broadcast only, or print only.
To get an idea of what we offer, email us your story, segment idea, or topic and we’ll do a complimentary brainstorm. Contact us at 303-904-2100 or brainstorm@boombroadcast.com.
