In The Box

The weekly “In The Box” newsletter was created as a service to our clients. We found there were often questions about what sort of content is airing on national news and talk shows. Setting up a campaign for success depends on setting the right expectations for media coverage. Approaching the right show, producer or outlet with the right kind of segment or content for their program is critical. ITB to the rescue! We provide a quick look at stories and segments being covered on national news and talk, along with a head’s up on significant or milestone dates and events that might dovetail with your own news or events, and bonud: we provide a ranking of current sites and blogs you’ll want to have bookmarked.

Stay on top of your game — sign up here to receive occasional emails from Boom. Scroll down to read this week's ITB. Our short updates share insights allowing you to do your job better, or as we like to say: be the hero.

 
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boom. creative in the box solutions.
In the Box is an at-a-glance reference to current news and events being
covered on national television news and talk shows each week. 

February 12, 2018
 

Valentine's Day is Wednesday, February 14th. This day has long been celebrated as a day to publically share your love for someone with Valentine's Day cards. Valentine's greetings started as far back as the Middle Ages and are still popular today. According to the Greeting Card Association, an estimated 1 billion Valentine's Day cards are sent each year, making it the second largest card-sending day of the year. 

TRENDING

 

NEWS/SOCIAL MEDIA

Twitter 

  • #DarwinDay   
  • #ALAyma   
  • Abraham Lincoln    

News Highlights

  • White House message overshadowed by their response to abuse scandal resignations
  • President's 1.5 trillion dollar infrastructure plan faces GOP opposition
  • Weinstein Company sale snagged by lawsuit alleging mogul's staff aided in sexual misconduct  
  • CDC says this year's flu epidemic as bad as 2009 swine flu outbreak       
BOOM BUZZ

At Boom we love a good story! The Olympics generate not only stories of glory and heartbreak, but just...stories. We not only get to witness historic athletic successes, but also the stories of athletes, their families, their homeland, about countries we'll never learn about in school, much less visit. It's the stories that draw us in. At Boom we're in the business of helping to tell stories. Sure, maybe we don't have the sort of material that ends with dreams coming true or the drama of a heartbreaking fail...but nonetheless, we strive to find out what reasonates, what do people care about, why should they care...about your story? From cancer survivors, to what Americans DON'T know about the heart, to a new hockey rink for kids, to a 24-hour long car race - Let us help. We love a good story!

MORNING NEWS FEATURE HIGHLIGHTS


TODAY SHOW

News/Entertainment  

  • Olympics coverage 
  • Snowboarder Chloe Kim
  • Ski racer Mikaela Shiffrin     
  • Snowboarder Shaun White

Lifestyle/Food

  • Korean food
  • Eat like Lindsey Vonn
  • Jjimjilbang experience
  • Today Food with Deuki Hong 
  • Today Food with Austin Kang

GOOD MORNING AMERICA

Entertainment

  • Chadwick Boseman, Jessica Biel, Michael B. Jordan, Eddie Redmayne, Lupita Nyong'o, Letitia Wright  
  • Activist Saundra Pelletier
  • Philanthropists Bill and Melinda Gates
  • Sports Illustrated Swimsuit Issue cover revealed
  • 2018 Westminster Dog Show Winner

Lifestyle/Food

  • Deals and Steals with Tory Johnson   

CBS THIS MORNING

Entertainment/Business 

  • Ryan Coogler
  • Retired professional baseball player Derek Jeter 
  • Nicholas Thompson, Editor of Wired magazine 
  • Michael Tubbs, Mayor of Stockton, California
  • Freestyle skier Gus Kenworthy

DAYTIME SHOW HIGHLIGHTS

This section provides a look at what gets booked on daytime talk shows that is outside of entertainment-related features and highlights only those segments that are not celebrity and/or entertainment driven.
 

FOOD

Kathie Lee and Hoda

  • Valentine's Day food
  • Today Food for Mardi Gras
  • Snack taste test

Rachael Ray

  • Frittata that can be served for breakfast, lunch or dinner
  • Valentine's Day burger
  • Romantic cocktails
  • Steak, fries and creamed spinach 
  • Classic carrot cake

The Doctors 

  • Anti-bloat tea
  • Foods for a better brain
  • Pickle juice to cure a hangover   

The Dr. Oz Show  

  • Is it healthy to eat pasta?
  • The truth about honey   

The Chew 

  • Valentine's Day dessert
  • Perfect dinner for two
  • Feel-good favorites

Harry 

  • Crawfish macaroni and cheese
  • Beignets

Megyn Kelly Today  

  • Aphrodisiacs' guide to food and cooking 

The Real   

  • Foods that can put one in the mood for some Valentine's Day loving 

LIFESTYLE 

Kathie Lee and Hoda

  • A look back at Say I Do
  • Valentine's Day sleepwear
  • Ambush Makeover 
  • One Small Thing
  • Guys tell all 

Rachael Ray

  • Three style and beauty pros test products that are advertised to help people look their best for date night 
  • Trendy kitchen gadgets
  • Last-minute Valentine's Day DIY
  • Outdated kitchen updated
  • Pharmacist checks in with latest on flu shots

The Doctors 

  • Woman helps scientists sniff our Parkinson's disease
  • The opioid epidemic
  • Plant that can help people stop snoring
  • Perfect bedtime story
  • Brush to eliminate cellulite

The Dr. Oz Show

  • True Crime Tuesday 
  • What an epic food binge does to the body 
  • Three warning signs of a scam
  • Your Gut Type Quiz
  • What to eat now to change your body

The Chew  

  • Pajama Party
  • Fool Proof Fat Tuesday
  • Visit to Decoy in NYC for traditional Chinese New Year dishes
  • Learn how to swing dance
  • Valentine's Day tips

Harry 

  • Romantic getaways and giveaways
  • Test of Valentine's Day-themed products
  • Valentine's Day gift guide
  • Couple gets a ultimate honeymoon do-over surprise
  • Five items everyone needs in their car for survival

Megyn Kelly Today  

  • Olympic athlete interviews

The Wendy Williams Show

  • Hot Topics
  • Inside scoop on latest Hollywood headlines
  • Wendy watcher gets set up with a sexy bachelor
  • Valentine's Day celebration
  • Pop Tropics Sweepstakes  

The Real 

  • Valentine's Day gift for a lucky couple
  • Achieving the perfect driver's license photo
  • Thunder from Down Under has a surprise for the audience

The View 

  • View Your Deal
  • Hot topics

 

CONNECT WITH US…

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Dates of Note

FEBRUARY

  • American Heart Month 

  • International Expect Success Month

  • National Black History Month 

  • National Teen Dating Violence Awareness Month

MARCH

  • National Women's History Month

  • Brain Injury Awareness Month

  • Optimism Month 

XXIII WINTER OLYMPICS
Friday, February 9th -25th

 

MARDI GRAS   
Tuesday, February 13

VALENTINE'S DAY  
Wednesday, February 14

CHINESE NEW YEAR  
Friday, February 16

PRESIDENT'S DAY  
Monday, February 19

SWEEPS FEBRUARY
February 1 - February 28 

Woman in Blue Dress

TOP TEN WEBSITES

  1. facebook.com
  2. google.com
  3. youtube.com
  4. twitter.com
  5. wikipedia.com
  6. linkedin.com
  7. baidu.com
  8. ebay.com
  9. instagram.com
  10. bing.com


Source: eBizMBA 


TOP TEN BLOGS

  1. huffingtonpost.com
  2. tmz.com
  3. businessinsider.com
  4. mashable.com
  5. gizmodo.com
  6. lifehacker.com
  7. theverge.com
  8. thedailybeast.com
  9. techcrunch.com
  10. perezhilton.com


Source: eBizMBA 

Woman in Green Dress

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